Robinhood
Role: Motion Designer (Branding)
Credits: Ramy Nagy (Creative Director) Anna Zhylava (Web Design & Motion)
Founded in 1988, Robin Hood is New York City’s largest poverty-fighting philanthropy, supporting communities through funding and partnerships. As part of the launch of Robin Hood’s new website and brand refresh, I created a video and accompanying social posts that captured the organization’s website and elements of its new brand refresh.
For 35 years, Robin Hood, named after the legendary folk hero, has fought poverty in New York City through bold, justice driven solutions.
Robin Hood asked for the video and social media posts to capture its website and elements of its brand refresh. This behind the scenes look highlights the process, including archived folklore images and storyboard iterations.
As Robin Hood evolves its brand and digital presence, this work marks just one step in a continued effort to fight poverty with clarity, creativity, and purpose.