#Commute the Row
Role: Lead Motion Designer (Branding)
Credits: Ramy Nagy (Creative Director) Kathleen Crosby & Eileen Vidal (Designer)
#Commute the Row is a national campaign created by the Innocence Project, urging to commute all federal death sentences and end the broken federal death penalty system.
For this project, I integrated motion design across the campaign’s logo, videos, and social media posts.
The logo animation, imagery, and typography treatment, is inspired by a flip clock, reflecting the relentless ticking of death row’s countdown and underscore the urgent need to act before more lives are lost.